• NIKE / Equality
    Wieden+Kennedy
    Melina Matsoukas / Prettybird
    NIKE / Equality
    NIKE / Equality
  • AUDI / Lake
    Venables Bell & Partners
    Douglas Avery / Furlined
    AUDI / Lake
    AUDI / Lake
  • AUDI / Holiday
    Venables Bell & Partners
    Douglas Avery / Furlined
    AUDI / Holiday
    AUDI / Holiday
  • AUDI / Summer Force of Nature
    Venables Bell & Partners
    Douglas Avery / Furlined
    AUDI / Summer Force of Nature
    AUDI / Summer Force of Nature
  • MARVEL / Spark of Civil War
    AKQA
    The Mission
    MARVEL / Spark of Civil War
    MARVEL / Spark of Civil War
  • MARVEL / Contest of Champions Deadpool
    AKQA
    The Mission
    MARVEL / Contest of Champions Deadpool
    MARVEL / Contest of Champions Deadpool
  • MARVEL / Contest of Champions
    AKQA
    The Mission
    MARVEL / Contest of Champions
    MARVEL / Contest of Champions
  • NIKE / Snow Day
    Wieden+Kennedy
    Steve Rogers / Biscuit Filmworks
    NIKE / Snow Day
    NIKE / Snow Day
  • ADIDAS GOLF / All Sports
    Kastner & Partners
    Cole Webley / Uber Content
    ADIDAS GOLF / All Sports
    ADIDAS GOLF / All Sports
  • ADIDAS GOLF / Boost Tech Video
    Kastner & Partners
    Uber Content / Cole Webley
    ADIDAS GOLF - Boost Tech Video
    ADIDAS GOLF - Boost Tech Video
  • TACO BELL / Randomly Chosen One
    Deutsch LA
    Caviar Content / Keith Schofield
    TACO BELL / Randomly Chosen One
    TACO BELL / Randomly Chosen One
  • VERIZON / Mr Amazing
    McGarry Bowen
    Samuel Bayer / HSI Productions
    VERIZON / Mr Amazing
    VERIZON / Mr Amazing
  • 2014 AICP / Sponsor Reel

    The Mission, a Venice based visual effects studio, delivers a sublime gallery experience for the 2014 AICP Sponsor Reel, which premiered during an exclusive screening at the Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art in New York City. The 3 minute piece, conceived by the Mission’s Creative Director, Rob Trent, guides the viewer through an minimalist space filled with thought-provoking, sculptural clusters with roots in dadaism. The entire sequence is computer generated. "My partner, Mike, and I wanted to push our incredibly talented in-house cg team to a creative peak for this occasion," says Trent.

    Head of CG, Piotr Karwas, led a powerful team of artists (sculptor/modeler Raul Dominguez, and animators, texture painters and lighters Rick Grandy and Samir Lyons) to a result that is immaculate and fully photo real.

    Steph Altman at Mophonics/Venice scored the music track. His sonic choices pair amazingly well with the visuals, and further enhance the mood and pacing of the piece.

    "I couldn't be happier with the work," says Trent. "It's beautiful, and it's got substance. It's a challenge to keep the discerning eyes of an AICP audience interested in sponsor's logos for that long. The plan was to give the sculptures a bit of a loose narrative and make them beautiful, but absurd enough for people to start wondering about what the meaning might be. Given that MOMA would be the location for the premiere, and its archives the permanent home for it, I felt we had a high artistic bar to meet. We were honored that Matt Miller and Michael Sagol asked us to be a part of the show."
    2014 AICP / Sponsor Reel
    2014 AICP / Sponsor Reel
  • HERSHEY'S / Star Crossed Lovers
    Arnold Worldwide
    The Mission / Piotr Karwas
    HERSHEY'S / Star Crossed Lovers
    HERSHEY'S / Star Crossed Lovers
  • HERSHEY'S / Photo Day
    Arnold Worldwide
    The Mission / Piotr Karwas
    HERSHEY'S / Photo Day
    HERSHEY'S / Photo Day
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