• NIKE / Equality
    Wieden+Kennedy
    Melina Matsoukas / Prettybird
    NIKE / Equality
    NIKE / Equality
  • AUDI / Summer Force of Nature
    Venables Bell & Partners
    Douglas Avery / Furlined
    AUDI / Summer Force of Nature
    AUDI / Summer Force of Nature
  • TILLAMOOK / Goodbye Hello
    72andSunny
    Floria Sigismondi / Believe Media
    TILLAMOOK / Goodbye Hello
    TILLAMOOK / Goodbye Hello
  • ADIDAS / Karlie
    72andSunny
    M ss ng P eces / Tucker Walsh
    ADIDAS / Karlie Kloss
    ADIDAS / Karlie Kloss
  • ADIDAS / Candace Parker
    72andSunny
    M ss ng P eces / Tucker Walsh
    ADIDAS / Candace Parker
    ADIDAS / Candace Parker
  • TACO BELL / Randomly Chosen One
    Deutsch LA
    Caviar Content / Keith Schofield
    TACO BELL / Randomly Chosen One
    TACO BELL / Randomly Chosen One
  • 2014 AICP / Sponsor Reel

    The Mission, a Venice based visual effects studio, delivers a sublime gallery experience for the 2014 AICP Sponsor Reel, which premiered during an exclusive screening at the Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art in New York City. The 3 minute piece, conceived by the Mission’s Creative Director, Rob Trent, guides the viewer through an minimalist space filled with thought-provoking, sculptural clusters with roots in dadaism. The entire sequence is computer generated. "My partner, Mike, and I wanted to push our incredibly talented in-house cg team to a creative peak for this occasion," says Trent.

    Head of CG, Piotr Karwas, led a powerful team of artists (sculptor/modeler Raul Dominguez, and animators, texture painters and lighters Rick Grandy and Samir Lyons) to a result that is immaculate and fully photo real.

    Steph Altman at Mophonics/Venice scored the music track. His sonic choices pair amazingly well with the visuals, and further enhance the mood and pacing of the piece.

    "I couldn't be happier with the work," says Trent. "It's beautiful, and it's got substance. It's a challenge to keep the discerning eyes of an AICP audience interested in sponsor's logos for that long. The plan was to give the sculptures a bit of a loose narrative and make them beautiful, but absurd enough for people to start wondering about what the meaning might be. Given that MOMA would be the location for the premiere, and its archives the permanent home for it, I felt we had a high artistic bar to meet. We were honored that Matt Miller and Michael Sagol asked us to be a part of the show."
    2014 AICP / Sponsor Reel
    2014 AICP / Sponsor Reel
  • HERSHEY'S / Star Crossed Lovers
    Arnold Worldwide
    The Mission / Piotr Karwas
    HERSHEY'S / Star Crossed Lovers
    HERSHEY'S / Star Crossed Lovers
  • HERSHEY'S / Photo Day
    Arnold Worldwide
    The Mission / Piotr Karwas
    HERSHEY'S / Photo Day
    HERSHEY'S / Photo Day
  • HERSHEY'S / Blowing Kisses
    Arnold Worldwide
    The Mission / Piotr Karwas
    HERSHEY'S / Blowing Kisses
    HERSHEY'S / Blowing Kisses
  • HERSHEY'S / Almond
    Arnold Worldwide
    The Mission / Piotr Karwas
    HERSHEY'S / Almond
    HERSHEY'S / Almond
  • CHEVROLET / Gutz
    Leo Burnett Chicago
    The Mission / Piotr Karwas
    CHEVROLET / Gutz
    CHEVROLET / Gutz
  • SQUARESPACE / A Better Web Awaits
    Squarespace
    Anonymous Content / Malcolm Venville
    SQUARESPACE / A Better Web Awaits
    SQUARESPACE / A Better Web Awaits
  • NIKE / TW14
    Wieden+Kennedy
    Bob Industries / Brad Parker
    Nike / TW14
    Nike / TW14
  • NFL REDZONE / First Timers
    Heat SF
    Biscuit / Aaron Stoller
    NFL Redzone / First Timers
    NFL Redzone / First Timers
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